As we move deeper into 2020, the world of SEO has undergone several significant changes, and SEO Exeter is no exception. The new trends in SEO have brought about some transformations that have resulted in a significant shift in search engine rankings. In this article, we will discuss some of the changes that have been made to SEO Exeter in 2020.
Mobile optimization has become increasingly important in 2020. With the majority of people having mobile devices, it’s essential to ensure that your website is mobile-friendly. Google has made it clear that they prefer websites that are optimized for mobile devices. In fact, mobile optimization is now one of the ranking factors used by Google to rank websites. Websites that are not mobile-friendly are likely to fall behind in SERP rankings. The new update by Google called Mobile First Indexing ensures that the mobile version of websites is the primary version used for indexing and ranking purposes. As a result, SEO Exeter has put emphasis on mobile optimization to ensure that websites rank high in SERPs.
User Experience (UX)
UX optimization is becoming increasingly important in SEO. As Google continues to prioritize user experience, websites that provide seamless user experience tend to rank higher. A website that provides quick load times, easy navigation, and quality content is more likely to rank higher in SERPs. SEO Exeter has paid close attention to UX optimization by improving website speed, structure, and improving user interface (UI) design.
Voice Search Optimization
Voice Search has now become the preferred method of conducting search queries instead of typing. This shift in behavior has led SEO Exeter to optimize sites for voice search queries. To optimize for voice search, content should be focused on the user, and it should answer the questions in a conversational manner. Additionally, the keywords used should be focused on long-tail queries with a natural language structure, and the content should be scannable.
Artificial Intelligence (AI)
Artificial intelligence and machine learning have become a critical part of SEO Exeter’s strategy. Google uses these technologies to learn user intent, understand the context of a search query and rank results accordingly. SEO Exeter has been optimizing their websites to ensure that they cater to Google’s algorithm updates that use AI and machine learning. Natural language processing is essential when it comes to providing content that satisfies search queries, ensuring the website ranks high in SERPs.
The importance of quality backlinks has been significant in 2020, and will continue to be in 2021. However, the shift goes beyond just building links but making sure the linking domain have relevancy and authority. This improves credibility and makes it easier to rank high in SERPs. SEO Exeter has been working on creating high-quality backlinks from authoritative domains to boost the websites’ relevance and credibility.
SEO Exeter has emphasized the importance of creating high-quality content for Google’s algorithm. Content optimization has been a significant focus, with an emphasis on quality, relevance, and uniqueness. With Google prioritizing satisfaction as a ranking factor, content that satisfies the user is likely to rank higher seo exeter in SERPs. Additionally, keyword stuffing is no longer an effective strategy, and instead, LSI (Latent Semantic Indexing) keywords are used to provide context and relevance to the content.
In conclusion, SEO Exeter has undergone significant changes in 2020, as Google continues to update its algorithm to provide a better user experience. The focus has been on mobile optimization, user experience optimization, voice search optimization, artificial intelligence and machine learning, link building, and content optimization. In 2021, SEO Exeter will continue to provide SEO strategies for its clients to ensure their websites rank high in SERPs.